When beauty brands choose models for their ads, they follow different principles. Some look for girls whose faces are like a blank canvas where anything can be painted on. Others prefer models with prominent facial features to convey the uniqueness of the product. But all ads have one thing in common: even if we think that a model barely has any makeup on her face, in reality, there are a few layers of makeup. And it’s really hard to figure out what their natural face actually looks like.
When we at buzviral came across yet another beauty ad, we concluded that it’s impossible to evaluate the quality of the advertised products because we don’t know what the women in these ads really look like and how drastically their makeup transformed their natural beauty. That’s why we decided to analyze the models who became the faces of popular beauty brands to see what they really look like without foundation, concealer, highlighter, and other makeup products.
1. Bella Hadid — Dior

© Dior © 0000001/Reporter / East News
2. Sasha Luss — Dior

© Dior © sashaluss / Instagram
3. Lindsey Wixson — Yves Saint Laurent

© Saint Laurent © lindseywixson / Instagram
4. Karlie Kloss — Dior

© Dior © karliekloss / Instagram
5. Diane Kruger — Chanel

© CHANEL © dianekruger / Instagram
6. Maryna Linchuk — Dior

© Dior © marynalinchuk1 / Instagram
7. Charlotte Casiraghi — Gucci

© Gucci © charlottexcasiraghi / Instagram
8. Andreja Pejić — Make Up For Ever

© Make up for ever © andrejapejic / Instagram
9. Cara Delevingne — Yves Saint Laurent

© Saint Laurent © caradelevingne / Instagram
10. Doutzen Kroes — L’Oréal Paris

© L’oreal © doutzen / Instagram
11. Jourdan Dunn — Burberry

© Burberry © jourdandunn / Instagram
12. Ruby Rose — Urban Decay

© Urban Decay © rubyrose / Instagram
13. Martha Hunt — Revlon

© Revlon © marthahunt / Instagram
14. Sasha Pivovarova — Lolita Lempicka

© sasha_pivovarova / Instagram © Lolita Lempicka
15. Abbey Lee Kershaw — Calvin Klein

© Calvin Klein © abbeylee / Instagram
16. Lara Stone — Calvin Klein

© Calvin Klein © lara_stone / Instagram
17. Arlenis Sosa — Lancôme

© Lancome © arlenissosa / Instagram
18. Hanaa Ben Abdesslem — Lancôme

© Lancome © hanaabenabdesslem / Instagram
19. Candice Swanepoel — Max Factor

© Max Factor © angelcandices / Instagram
20. Barbara Palvin — L’Oréal

© L’oreal © realbarbarapalvin / Instagram
21. Fan Bingbing — L’Oréal

© L’oreal © bingbing_fan / Instagram
22. Anais Pouliot — Lancôme

© Lancome © anais_pouliot / Instagram
Tell us, do you prefer to wear makeup or wear your natural beauty? Which of these photos did you like the most, the ads or the girls’ photos without makeup and retouching?
Preview photo credit Saint Laurent, lindseywixson / Instagram